It's Pure Organics Herbal Hair Dye (19)

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It's Pure Organics Herbal Hair Dye is an amazingly pure, certified organic hair dye which will give your hair vibrant colour, wonderful shine and volume.  

If you lose your hair during chemotherapy, you may find that it grows back a slightly different colour or even grey. Lots of our community asked us for suitable hair colourants that had fewer chemicals and were able to be applied to sensitive scalps. Being 100% organic and chemical-free, this hair dye is ideal those with sensitive scalps and fragile hair follicles. 

Key Benefits

  • Available in a choice of nine shades
  • 100% organic
  • Chemical-free

The longevity of the hair colours depend upon which shade you use and how porous your hair is. The brown or black shades tend to last on average about 3 to 4 weeks on the roots, but they can become permanent on porous areas of your hair like the longer lengths of your hair. The red shades are virtually permanent.

Why should I use It’s Pure Organics Hair Dye?

Providing vibrant colour using only natural, organic ingredients, It’s Pure Organics Hair Dye is a simple and effective way to dye your hair without the use of harsh chemicals.  Accredited with the Organic Soil Association seal of approval and contains only plant-based natural ingredients:  henna, cassia, amla, indigo and neem.  This ensures all of the ingredients contained in each dye is of the highest purity and quality.

Standard, non-organic hair dyes are filled with potentially harmful chemicals such as peroxide, ammonia, sulphate and parabens.  Paraphenylenediamine (PPD) is another chemical substance often found in permanent hair dyes, which can cause a dangerous reaction to anyone suffering from allergies or skin sensitivity.  Using natural plant-based hair dyes such as It’s Pure Organics prevents exposure to harsh chemicals and lowers the risk of allergy.

Please note:  always remember to perform a patch test if you’re using this hair dye for the first time.  Whilst It’s Pure Organics Hair Dyes contain only natural ingredients, no hair dye is totally risk-free.  It’s possible to get an allergy to natural ingredients.  

How long should I leave it on for?

The paste should be left on your hair for anywhere between 1.5 - 3hrs, depending on the depth of colour you’re looking to achieve.  The longer you leave the paste on your hair, the more intense the colour will be.  For stronger orange/red tones you should leave the paste on for at least 3 hrs.  If you’re looking for a lighter colour, then you should leave it on for a shorter time period such as 45min - 1hr.

Due to their natural ingredients, It’s Pure Organics Hair Dyes will provide varying results depending on your base colour and hair type.  For this reason, we recommend performing a strand test before using a new colour, and waiting 24 hrs to see the final colour.

It’s Pure Organics Hair Dyes are henna-based so it’s important to remember that the colour will take time to oxidise on your hair.  As a result, the full depth of colour won’t appear until a few hours after initially washing the colour off.

Does It’s Pure Organics Hair Dye last as long as normal hair dyes?

Yes, natural hair dyes will typically last the same amount of time as normal hair dyes - without the associated damage or irritation.

Auburn: henna, indigo, amla, shikakai

Golden blonde: cassia powder, indigo powder, henna powder, rhubarb root, amla powder, turmeric

Very dark brown: indigo powder, henna powder, amla powder, neem powder

Chestnut: indigo powder, henna powder, cassia powder, amla powder

Natural brown: cassia powder, indigo powder, henna powder, amla powder

Dark brown: indigo powder, henna powder, cassia powder, amla powder

Henna red: henna powder

Indigo black: indigo leaf powder

Strawberry blonde: henna powder, indigo powder, amla powder

Before choosing to colour your hair, please consult with your Doctor to ensure that it is safe to apply colourant.

One packet is suitable for shoulder length hair of average thickness.

Please follow directions on the box. Please conduct a 24 hour strand test before first application of this dye.

Although It's Pure does its best to formulate this hair colour so that you get a good colour, they cannot guarantee the exact colour because everyone’s hair is different and will take the colour slightly differently. There may also be slight variations in colour result between different batches of the dye due to the nature of the plant ingredients which are affected by varying climatic conditions from year to year.

Chemically lightened hair may react differently especially if your hair has been chemically lightened with peroxide. It can make your hair more porous and thus absorb the colour in an unpredictable way. So it is especially important to strand test the bleached hair before putting it all over your hair.

Please be sure to read the full instructions on the packaging.

Choose your shade

Click the image to see our colour shade chart in more detail:

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